A Reset Digital roadmap is an actionable plan to achieve marketing greatness for technology companies of all sizes. Our methods are proven, and our model is flexible to meet your needs.
Start today
We know that finding the right team to help with marketing transformation is not a job to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.
KICK OFF
Ensures we get off to a fantastic start for the entire roadmap.
We believe in preparation and good starts. The cornerstone of the entire roadmap is the Kick Off, an in-person day-long series of meetings, briefs and discussions. Invitees are typically decision-makers from Marketing, often joined by members of the leadership team and other key stakeholders. The goals of the kick off are to ensure everyone is aligned and understands roles, responsibilities, timelines and to solicit the inputs needed to embark on the discovery phase.
DISCOVERY
Surfacing the insights needed to make sound decisions and strategic recommendations is the goal of the discovery phase of the Reset Digital roadmap.
Our standard discovery includes stakeholder interviews and an exhaustive marketing audit. We’ll begin by listening and asking questions during 1:1 interviews. We’ll dig into your analytics, review your current marketing and sales activities, audit your SEO, conduct an analysis on social networks and take the pulse of the competition. Frequently, clients add custom market research to this phase.
FORMULATION
This is truly where the magic happens.
Based on insights we surface during discovery, Reset Digital develops strategic recommendations for how to best transform your marketing. We cover all the bases — channels, content, community, measurement, technology and team resourcing. We prioritize our recommendations to hit the strategic sweet spot between company culture, business goals and buyer needs.
Validation
At this stage, our clients do much of the work. Reset Digital presents the final roadmap to those individuals engaged at kick-off and to company executives. Typically, our clients champion the roadmap, prioritize and get organizational buy-in. Once we’ve got support for the roadmap, Reset Digital sticks around to help implement by providing services to get the job done.
You’re in great company
We are proud to have delivered marketing strategy and roadmaps for these companies and more:
A global technology powerhouse that stands for engineering excellence, innovation, quality, and reliability.
A Canadian multinational mass media and information firm.
A new version of a hardware interface standard that allows the connection of external peripherals to a computer.
An American multinational conglomerate corporation operating in the fields of industry, healthcare, and consumer goods.
One of Canada’s largest multinational financial services companies.
An American multinational automaker.
A not-for-profit organization providing professional development for the property and casualty insurance industry.
A leader in compliance and risk management software and services.